FIER Wins Druide’s Grand Prize for Entrepreneurship

At the 24th Défi OSEntreprendre gala for the region of Montréal that took place on May 2nd, Les Caleçons FIER won Druide’s Grand Prize for Entrepreneurship, earning $3000 and several services that contribute to the development of the winning company. The winners in each official category also received a copy of Druide’s renowned software, Antidote. Druide informatique has been affiliated with the Défi OSEntreprendre for the last ten years. Druide’s principal contribution has been the introduction of the Grand Prize for Entrepreneurship, awarded to the best winning project in the entrepreneurship category.

This year, participants submitted over 156 projects, seven of which won in official categories. Out of these seven winners, the jury for Druide’s Grand Prize for Entrepreneurship selected FIER. They were won over by the positive mission and clear vision of the three shareholders: Maryse Lebeau, Adam Mongrain et Raphaël Desmaison.

FIER locally produces durable and ultra-comfortable boxers with the goal of making the man who wears them feel good, handsome and proud, hence the name FIER, which means proud in French. Valuing the diversity of male bodies, the Montréal company adopts ethical and eco-responsible practices, resulting in underwear with a remarkable design and superior quality, to make you proud of your purchase, your body and yourself. The first items are on sale at fiercalecons.com, where more sizes, styles and pick-up locations will soon be available.